Apply EBP

applyebpmidfimockup.png

What is Apply EBP?

Apply EBP is a continuing education program for Pediatric Physical and Occupational Therapists.

Project Goal

As one of the UX Researchers and one of the Lead Designers on the team, I explored how to show the credibility of the services of Apply EBP through its UX Writing, UI Design, and its overall accessibility.

My Roles

UX Researcher | UX Designer | UX Writer | Lead UI Designer

Methods

Screener Survey | User Interviews | Affinity Mapping | Persona | Journey Map |

Competitive & Comparative Analysis | Heuristic Analysis | 5-Second Testing |

Tree Test | Feature Prioritization | MoSCoW Map | Sketches | Wireframes |

Mockups | Prototyping | Usability Testing | Usability Reports | UX Writing

RESEARCH & SYNTHESIS

We started our journey with Apply EBP by interviewing six occupational and physical therapists who have attended a course or conference held by Apply EBP.  From these interviews, we gathered these "I"-Statements and were introduced to Debbie and her journey of finding a course to take to continue her education in the field:

I-Statements

  • I'm frustrated when I can't find a recycling bin.​​

  • I ​want to recycle, but I'll throw it away if I can't find a recycling bin.​​

  • I ​don't know where the recycling bins are near me or on my commute.​​

  • I ​might litter or put my recyclables in my bag if I can't find a bin.​​

  • I ​don't fully understand recycling guidelines.

Screen Shot 2019-10-10 at 5_12_17 PM.png

Click Image to Expand

Mike_Katie_Haiyin_Danielle_U5_FinalPrese

Click Image to Expand

applyebpheuristicsscreenshotsummary.png

HEURISTICS ANALYSIS

Recommendations

  • Improve credibility of site: the users we interviewed raved about the classes and conferences, but the site does not deliver in the same way.

  • Archive information of past events to communicate current and upcoming events to use and make events more findable.

  • Make the design of the site more accessible.

  • Improve the search and filtration of finding a course.

COMPETITIVE AND COMPARATIVE ANALYSIS

Major Findings

  • Apply EBP allows users to book classes at a cheaper price if they book far in advance

  • Apply EBP's credibility is not as apparent as it is with other academic organizations' sites. 

Screen%20Shot%202019-10-10%20at%2010_26_

PROBLEM STATEMENT

Physical and occupational therapists must fulfill professional development requirements every year.  When looking for continuing education courses, the topic, location, and schedule all need to be considered.

How might we help Debbie find a course on Apply EBP that suits her

professional and scheduling needs?

EXISTING SITE USABILITY: 5-SECOND TEST

Screen Shot 2019-10-08 at 3_26_38 PM.png
APPLYEBP - success 5sec 3.png

These results confirmed our finding in our heuristic analysis that the site does not mirror the company's credibility.

MEDIUM-FIDELITY WIREFRAMES: DESKTOP

Desktop Homepage midfi applyebp.png
Desktop Course_ Topic midfi applyebp.png
Desktop Course_ Topic midfi applyebp.png

Filter Feature

• Filter courses based on topic

Landing Page

• Reduced scrolling

• Immediate access to courses

• Accessible search field

Location midfi applyebp.png
Desktop Course_ Date applyebp midfi.png

Filter Feature

• Filter courses based on date

• Optional calendar view

Filter Feature

• Filter courses based on location

MEDIUM-FIDELITY USABILITY: DESKTOP

SCENARIO AND TASKS (1)

You are a pediatric physical therapist for a local school district that wants to enroll in a continuing education course to fulfill your credits. You would like to browse the offered course topics to understand the provided selection.

  • Find an available course based on the topic of Autism.

SCENARIO AND TASKS (2)

You are researching the Train the Brain (Motor Learning Strategies) course and are hoping for a printable document that summarizes the course into one page.

  • Please find the informational brochure for the Train the Brain event.

  • Now that you have found additional information around the Train the Brain course, could you please locate the cancellation policy.

APPLYEBP - success 5sec 5.png

however

APPLYEBP - success midfi 1.png

USABILITY NOTES

  • All users we tested the product with were able to find a course on Autism

  • 3 of our 4 users did not notice the headlines or topics

  • All users got lost in the scrolling of the site

  • All users found the course-locator map to be distracting and unhelpful

HIGH-FIDELITY MOCKUPS: DESKTOP

Desktop Course_ Date applyebp hifi.png

Filter Feature

• Filter courses based on date

• Optional calendar view

Location applyebp hifi.png

Filter Feature

• Filter courses based on location

• Removed map to limit distraction

• Added a filter for users to select the state where they want to take their course

Desktop Course_ Topic applyebp hifi.png

Filter Feature

• Filter courses based on topic

Desktop Homepage applyebp hifi.png

Landing Page

• Revised Apply EBP statement

• Immediate access to courses

• Accessible search fields

• Founder bio

HIGH-FIDELITY USABILITY: DESKTOP

SCENARIO AND TASKS (1)

You are a pediatric physical therapist for a local school district that wants to enroll in a continuing education course to fulfill your credits. You would like to browse the offered course topics to understand the provided selection.

  • Find an available course based on the topic of Autism.

SCENARIO AND TASKS (2)

You are researching the Train the Brain (Motor Learning Strategies) course and are hoping for a printable document that summarizes the course into one page.

  • Please find the informational brochure for the Train the Brain event.

  • Now that you have found additional information around the Train the Brain course, could you please locate the cancellation policy.

NEXT STEPS

  • Redesigning and test the "Members Only" side of the site.

  • Conducting research and redesigns for the affiliated blog site SeekFreaks since most of Apply EBP's users come from that blog.

  • Delivering our redesigns to a team of developers to complete the buildout of the site.